Your Brand Online

Is Your Web Design Team Using the Best Practices of User Experience?

User experience is sometimes dismissed as a vague and useless concept; however, this has not stopped it from being a popular subject in web design communities. Thinking that user experience is merely a buzzword to grab attention is a way of thinking that could prove to be quite costly to you and your business. This …

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How to create a Winning Digital Marketing Strategy For Your Business

Digital Marketing For Your Business Back in the day we used to be able to speak of the health of a business and the efficiency of its internet digital marketing plans and website as completely different subjects. In the age of local search engine optimization, social media, and online reputation management, the distinctions between the …

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How to Optimize Your Website Content for Local SEO

Local Content helps drive local rankings Website content represents the foundation for spreading the word about your business, whether you want to reach customers that live on the next block or customers that live halfway across the world. Nonetheless, website content plays an especially important role in giving you the competitive edge in the ongoing …

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HOW TO FIND LOCAL SEO KEYWORDS YOUR CUSTOMERS USE

LOCAL SEO KEYWORDS YOUR CUSTOMERS USE Local SEO differs from traditional SEO in one important way: Customer prospects type in geographical terms to narrow online searches. For example, if you operate a Law Firm in Edwardsville, Illinois, potential customers are searching for “Lawyers in Edwardsville” or “Attorney in Edwardsville, IL” within their keyword searches. After …

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WHAT IS LOCAL SEO

WHAT IS LOCAL SEO Let’s say you live in Boston and your company requires you to travel frequently to Pittsburgh. You crave authentic Italian cuisine, but simply typing “Authentic Italian Cuisine” into Google’s powerful search engine presents restaurants from all over the world. What you need to do is narrow your search to the Pittsburgh …

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