Asking Your Customers For Reviews:
Vinnie Mac knows Customer reviews have rapidly become one of the most important factors for ranking high in search engine results (SERP). If you’re a small business owner, you need your customers to post feedback online to secure a prominent place on Google searches.
BrightLocal recently released a survey that confirms the importance of consumer reviews for local SEO. Nearly 90% of consumers read online reviews to help make buying decisions. Think about it. If you want to buy freshly cut flowers from a personable florist, you would immediately focus your attention on the florist that receives a customer review rating of 4.8 out of 5.
How to Get Your Customers to Provide Feedback
You can wait for customers to leave reviews of your small business. However, you should actively encourage customers to leave feedback on your small business website, as well as on third party customer review platforms.
Best Ways to Get Reviews From Clients:
The Power of Email
Savvy small business owners incorporate some type of email marketing into promotional campaigns. After you obtain a customer’s email address, send a short email that encourages an online review. You can also offer an incentive, such as a product or bulk purchase discount.
Ask Customers to Leave Feedback
One of the most effective methods for soliciting customer feedback involves leaving a reminder on a sales receipt. Many customers save sales receipts to reconcile credit card statements. It might not be for a couple of weeks, but eventually, your customers should remember to leave a review because of the reminder you left on a sales receipt. Moreover, always encourage customer reviews verbally.
Social Media Awareness
A tweet or a message on Facebook that encourages customer reviews should prompt most of your loyal customers to take a few minutes. Just make sure to ask for customer reviews tactfully. Constant, over the top reminders tend to turn customers off.
Customer Reviews Landing Page
You’ve probably heard of landing pages that promote products and services. Well, the same concept for converting your customer prospects comes into play for leaving customer reviews. A customer review landing page gives your customers instant access to leaving feedback about their experiences doing business with you.
Google Reviews Matter the Most
Since Google places an emphasis on customer reviews in ranking businesses, it makes sense that Google reviews take precedence over all other types of customer review sites. Digital marketing resource Moz states customer reviews constitute about nine percent of the Google search engine ranking criteria. Local SEO starts with creating a solid Google My Business page, which includes space for customers to leave reviews. Other online sources for customer reviews include Yelp, TripAdvisor, and Yellow Pages.
Most of your customers will leave online reviews only when they have a terrific or terrible experience doing business with you. The most important element of a customer review strategy is to ensure you deliver an unforgettable experience that prompts your customers to leave positive feedback about your business online.
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