Facebook just released a new feature that allows your Facebook cover image to be replaced with a video. These 30-90 second videos are a powerful reputation and branding tool because they offer a chance for your business to tell a story about your services, highlight your mission, and connect a new audience.
VIDEO HELPS TO DRIVE NEW BUSINESS
Why do I need a Facebook Cover Video?
- 50% of your Facebook page is taken up by the cover photo. Take advantage of it.
- Use your video to display featured services or products, specials, and events.
- A single image can never fully explain the full story behind you and your business.
- In 2018, the number of Facebook users in the United States is expected to reach 207.36 million, up from 197.7 million in 2016 (from statista.com).
It’s important that your Facebook page tells the full story about your business and the services you offer.