As a local asbestos removal company, you may wonder how you can pull in more local traffic by becoming more prominent in search engines. When you search for keywords that coincide with your asbestos removal business, do you ask yourself, “Why doesn’t my company show up at the top of the search engine results page (SERP)?”
There are a number of reasons that your business might not be ranking, but in this article, we will give you some tips to help you dominate your service area in Google searches. There are three major ranking signals for local search engine optimization (relevance, proximity, and prominence) and as an asbestos removal business, improving these will help drive more traffic your way.
1.Set Up Your “Google My Business” Listing
All asbestos abatement businesses should utilize the free Google My Business (GMB) tool. This helps put your company on the map so that your customers can easily find you when they search for “asbestos removal”. You can further optimize your GMB listing by responding to all of your customer reviews and updating your posts and photos at least once a week with relevant asbestos removal content.
2.Optimize Your Asbestos Website For Local Searches
When designing your website, the best way to locally optimize your site is to use language that your typical asbestos removal customer is going to use. You have to really think about what keywords and key phrases your customers might search for when they are looking for asbestos removal and remediation (ie: no fancy industry jargon).
It’s also important to use localized keywords throughout your site that will help search engines know where your business is located. For example, instead of using the phrase “asbestos removal”, you would use the long-tail-keyword “best asbestos removal services in St. Louis”.
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3.Connect Through Directories and Local Links
An online citation is any mention of your asbestos abatement business that includes your name, phone number, and address. Choosing high-quality directories (sites like Yelp, Service Magic, and Angie’s List) for citations is a must for improving your local SEO. Take care to stay away from low-quality or spammy directories as they can have the opposite effect.
In addition to this, backlinks (actual links to your website included in your listing) greatly improve your search engine rankings. Having your asbestos removal site backlinked through other directories help search engines like Google determine that your business is trusted.
These three steps are a great starter guide to help you bring your asbestos abatement business to the front page of google searches. For more information about our in-depth local SEO services, contact us here.