About the Pilates Barre Studio
The Pilate Barre Studio provides high quality fitness instruction to clients of all ages and fitness levels. Their studio prides itself in offering an authentic workout approach to its clients. The studio is owned and operated by Stephanie Manning and is located in Edwardsville, Illinois. Services offered at the studio include Pilates Equipment Classes, Barre Classes, Mat Classes, Pre/Postnatal Workshops, Pilates for Men, and more. Their studio stands out for offering a unique fusion of Pilates and Barre workouts.
Pilates Equipment Classes are performed on a variety of Pilates apparatus including: Reformers, Towers, Cadillac, Ladder Barrel, and Chairs. Students can enjoy the endless variety of body sculpting exercises that can be performed on this specialized equipment. The studio’s certified instructors ensure that each student enjoys a fresh, invigorating workout every time. Because the classes are small, the instructors are able to customize and modify the movements to suit each person’s fitness and capability level.
Non-Equipment Group Classes are high intensity, energizing classes that do not use specialized Pilates Equipment. With a max of 16 people, clients get the challenge of the group setting without getting lost in the crowd. Barre, Cardio Barre, and Pilates Mat Classes are all done with an endless variety of body sculpting exercises and small equipment such as balls, bands, Magic Circles, and hand weights. Each highly trained instructor pushes students to meet their goals, while providing necessary modifications if needed.
Their Problem
Stephanie came to Vinnie Mac to find a way to solve the problems with the studio’s former website. The website was unorganized and many clients new to the Pilate Barre Studio found it confusing. Clients did not have the option to schedule classes online, and consequently, the Pilates instructors were not receiving full compensation for their classes.
Our Pilates Website Solution
Vinnie Mac stepped in and created an entirely new website design for the Pilates Barre Studio that matched their brand and color scheme. We updated class and instructor information and uploaded photo galleries of the studio and its equipment. New clients can easily find descriptions and prices for all classes offered and view photos of classes to fully understand their services. We also created a customized marketing video for their website that briefly promotes the studio in an engaging manner.
Vinnie Mac installed a simplified system for booking classes using software MindBody.com. Now it is easy for clients to find a schedule of all classes offered throughout the week and plan ahead of time. Clients can also book and pay for a class from the comfort of their home or on-the-go with their mobile devices.
Conclusion
In summary, we were able to help the Pilates Barre Studio improve their digital marketing strategy by:
- Creating A New Website Design
- Integrating MindBody.com Software
- Producing Customized Marketing Video
- Developing A Responsive Website Design For Mobile Devices
- Implementing A Successful Local SEO Strategy
- Updating Class And Instructor Information
- Uploading Galleries Of The Studio, Classes, And Equipment
- Structuring Landing Pages To Improve Inbound Marketing
At Vinnie Mac, we specialize in creating websites for a variety of gyms and fitness services. We work with our clients to create a strategy that encompasses short and long term goals. We will research and learn about our clients and help them determine their target market. We listen to our clients concerns and questions in order to produce results that work best for their business and meet their needs.
Vinnie Mac concentrates on Search Engine Optimization (SEO) for Gym & Fitness facilities. Implementing a successful SEO strategy requires hours of research and years of experience. We believe it is important to include SEO in each of our website design projects. Having a website online without an SEO strategy is like having a car without an engine.
Vinnie Mac
208 W. Main Street
Glen Carbon, IL 62034
Phone 314-413-4964
Email Sean@VinnieMac.com
